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Here you’ll find interviews with (almost) every job in the sports industry.
We ask people living the dream:
“How did you get your job?” and “What does it actually involve?”
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#369: From warehouse to working with Olympians - How to build a sports marketing career w/ Pat McGregor
Meet Pat McGregor. Pat has spent the last five-plus years building a career across sports marketing, content and brand, most recently leading the marketing function through the formation of NSW Athletics.
Pat's first roles were in retail at Kingsgrove Sports Centre and Adidas, before an internship in the membership team at the St George Illawarra Dragons was cut short by COVID. Working a warehouse job through lockdown and buried under rejections, he came genuinely close to giving up on sport altogether. Instead, he resigned, leaned on the SportsGrad community, and three weeks later landed a marketing coordinator role at Little Athletics NSW.
From there, it snowballed to working alongside Olympians like Jess Fox and Sam Fricker at the NSW Institute of Sport, delivering a national-record membership campaign, and leading the rebrand through a merger.
Lots to look out for in this episode, including how to reframe non-sport experience so it actually lands against a job description, and how to keep progressing (and creating your own next move) once you're inside.
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“100% it was worth it. It was much quicker than expected."
- Dante McDonald, now at Cricket Australia


