Hello, welcome to The Ultimate Guide to Jobs in Sport! 👋

Here you’ll find interviews with (almost) every job in the sports industry.
We ask people living the dream:

“How did you get your job?” and “What does it actually involve?”
So that you can land a dream job in sports too.

Enjoy!

#368: From Gym Receptionist to CEO, with Sarah Loh (Softball Australia)

Meet Sarah Loh, CEO of Softball Australia.

Sarah's career spans nearly four decades across the sport, education and not-for-profit sectors, but it started at a reception desk. In 1988 she begged the owner of a Dandenong gym for a job every day for six months until he cracked and gave her three hours behind the desk. By the end of that year she was centre manager. From there she built one of the most deliberate careers in Australian sport: the YMCA, a local council role at the City of Whittlesea where she project-managed a $29 million leisure centre, her first CEO chair at the country's biggest junior football league, a headhunted executive role at VicHealth, and now the top job at Softball Australia, with a Women's World Cup on home soil in 2027 and softball's return to the Olympics at LA 2028.

In this episode, Sarah unpacks why she deliberately took "detours" through corporate and government roles to build the credibility sport wouldn't give her, the interview question she now asks every candidate she hires and why "what have you built?" beats a polished CV, and how to actually progress from entry-level to executive when everyone is chasing the same limited roles.

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