How Chloe Dalton built The Female Athlete Project from 0 to 125k+ followers
Learn the BTS of the fastest growing female sports platform in Australia
Reuben Williams
March 04, 2024
Hello friends! 👋
Welcome to the SportsGrad Podcast: The ultimate guide to make it in the sports industry!
Each week we share how people made it in sports and tease out their career decisions, work habits, skills, and everything they do that makes them great.
All so you can learn how to get in, get promoted, and get thriving in the sports industry.
Meet Chloe Dalton, Founder of The Female Athlete Project
Chloe's remarkable journey as an athlete and an advocate includes clinching a gold medal in Rugby 7s at the Rio 2016 Olympics, and growing The Female Athlete Project to 125k followers.
Chloe is an outstanding leader championing gender equality and empowering female athletes worldwide, using her platform to elevate the visibility of women’s sports.
Chloe’s now a 2x published author, and The Female Athlete Project has become Australia's fastest-growing women’s sport platform.
Plenty to look out for including her journey as an athlete, the origins of TFAP, the team and business model behind the scenes, the impact she’s having in the athlete community, how she responds to ‘the standards not good enough’ and ‘why should they be paid the same?’ Not to mention her candid approach to dealing with trolls!
In this episode we cover:
(01:00) Who is Chloe Dalton?
(02:20) Reuben & Ryan welcome
(04:50) What’s happening in the SportsGrad Community?
(07:02) Chloe’s early life as Physiotherapist
(09:58) Get to know Chloe: Quick-Fire Questions
(12:29) How Chloe’s career as an athlete took off
(18:19) Chloe’s transition from Rugby 7s to AFLW
(21:25) What inspired the birth of The Female Athlete Project?
(24:40) How Chloe learnt the skills to be a content creator and business owner
(28:37) The challenges that come with promoting female sport online
(33:02) How Chloe deals with internet trolls
(39:45) What impact of The Female Athlete Project looks like
(42:10) How Chloe impacted equal pay for Paralympians
(44:49) What’s in store for the future of The Female Athlete
(47:10) How The Female Athlete Project makes money
(49:50) What role will The Female Athlete Project play in the evolution of sport?
(52:50) The biggest lesson Chloe’s learnt on her TFAP journey
(55:45) ASK SPORTSGRAD
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