Football Analyst | St Kilda Football Club
Learn how Riley turned an unpaid VFL internship into Head of Football Analysis within 11 months, and eventually a role at St Kilda FC

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#353: How to become a Football Analyst in the AFL, with Riley Bull (St Kilda FC)

Meet Riley Bull, the Football Analyst at the St Kilda Football Club in the Australian Football League.
After leaving a half-finished Criminal Justice degree behind, it wasn't until he found football analytics that things started to click. He cut his teeth in a 5-month internship at Premier Data during peak lockdown before landing an unpaid internship at Port Melbourne in the VFL. Within 11 months, he was promoted to Head of Football Analysis and Data, a role he held for three years.
Along the way, Riley also built transferable data skills in the supply chain industry, proving that analytics experience outside of sport is anything but wasted. Then, through the power of relationships he'd quietly built over years, a non-advertised role at the Saints as Football Analyst, one of the most competitive and niche roles in the sport, landed in his lap. He grabbed it and hasn't looked back since.
If you want to hear how to turn data skills from any industry into a role inside an AFL club, this episode is one for you!
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