Hello, welcome to The Ultimate Guide to Jobs in Sport! 👋
Here you’ll find interviews with (almost) every job in the sports industry.
We ask people living the dream:
“How did you get your job?” and “What does it actually involve?”
So that you can land a dream job in sports too.
Enjoy!
#372: How to Become Head of Sales at the AFL with Steve Whately
"You'll never know who your friends or your friends' parents are connected to unless you ask the question."
Meet Steve Whately, the Head of Sales at the AFL.
Steve trained as a chartered accountant at KPMG, working on audits for Golf Australia and Hawthorn FC, before his first break into the sport industry at Sport Business Partners. From there he moved through the Australian Sports Commission, Nielsen Sports, Greenroom Digital and MKTG on his way into sport's commercial side.
He helped value Tennis Australia's media rights deal as it moved from Seven to Nine, walked into his AFL interview with a slide of roughly 25 brand logos he'd personally sold to, and now leads partnerships across the AFL, AFLW and Marvel Stadium.
Inside this episode, Steve shares how one conversation got him his first job in sport, how his experience in finance, consulting, sales and data helped him make his case to the AFL, and why he says his degree wasn't a factor in landing the job.
Listen to the episode
Become a Fast Track Member to access Premium Employer Insights
Know exactly what employers like Cricket Australia, FIFA, the ICC and more look for when they recruit. Become a member to access, then keep this to yourself so your competition doesn't see 🤫
Get Employer Insights