How to be a Formula 1 Content Creator with Kimerah Ramnath
Learn how Kim grew her following, how she finds success, and what it's like working up close to the action.
Hello friends! 👋
Welcome to the SportsGrad Podcast: The ultimate guide to make it in the sports industry!
Each week we share how people made it in sports and tease out their career decisions, work habits, skills, and everything they do that makes them great.
All so you can learn how to get in, get promoted, and get thriving in the sports industry.
Meet Kimerah Ramnath, Formula 1 Content Creator, who specialises in F1 fashion, pop-culture, and insightful commentary.
In less than two years, she has grown a community of over 48,000 followers, and amassed over 5 million likes, driven by a passion for inclusivity and empowerment of women in motorsport.
Lots to look out for including how to work for yourself in content creation, the skills needed to cultivate a passionate community, and what it’s like working so close to the F1 action.
You can find her on TikTok at @f1kimiz and on IG at @kimerahramnath.
Enjoy the episode!
In this episode we cover:
(00:37) Who is Kim Ramnath?
(01:45) Hello and welcome to the SportsGrad Podcast!
(02:13) What’s going on inside the Community?
(05:18) Welcome to the SportsGrad Podcast Kim!
(07:30) Quick-fire questions
(10:34) How did Kim get into F1 content creation?
(14:29) When Kim realised she wanted to make content creation a full-time job
(15:58) How Kim learnt the skills needed without any formal training/education
(17:26) Lessons Kim has learnt about being unique with her content
(19:38) Content and ideas that have helped her following get to nearly 50k
(26:47) Reuben gets Kim’s ideas on content to make in India
(29:23) The most challenging parts of being a solo content creator
(30:59) How Kim deals with trolls online
(33:21) Advice Kim has for those who want to start social media but are nervous to
(34:54) How did Kim find the courage to start content creation?
(36:14) Cool opportunities (like being in F1 garages(!)) Kim has gotten through her job
(42:22) Inject your own personality and always just ask - Kim’s advice on how to grow your own following
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