How to get a sports marketing job in the English Premier League with Alex King
Learn how to go from an internship to a Senior Marketing role after graduating only 2 years prior
Reuben Williams
April 15, 2024
Hello friends! 👋
Welcome to the SportsGrad Podcast: The ultimate guide to make it in the sports industry!
Each week we share how people made it in sports and tease out their career decisions, work habits, skills, and everything they do that makes them great.
All so you can learn how to get in, get promoted, and get thriving in the sports industry.
Meet Alex King, the Senior Marketing Executive at Premier League Club, Crystal Palace F.C., and one of our SportsGrad Pro Members.
Only 2 years ago, he was a uni graduate who had a dream of working in football full time, and after a Marketing Internship at West Ham United, he’s now smashing goals in a full-time role at Palace.
Lots to look out for, including how to land your first full-time job in sport, how to stand out in an internship, and what it’s like working in the English Premier League.
Enjoy the episode!
In this episode we cover:
(00:44) Who is Alex King?
(01:41) Hello and welcome to the SportsGrad Podcast!
(07:00) What’s happening inside of the SportsGrad Community?
(10:05) Welcome Alex!
(11:30) Quick-fire questions - first jobs, favourite sporting moments, and most used resources
(19:42) Alex’s role at Crystal Palace and the best bits about it
(21:09) What does a Marketing team look like at an EPL club?
(23:23) The series of jobs and internships that Alex had to lead him to Palace
(28:35) How Alex made the most of his internship role at West Ham United
(31:42) What the interviewing and onboarding process is like at Crystal Palace
(33:16) The decision making process when moving from one club to another
(39:04) What a day in Alex’s life looks like at an EPL club in London
(45:02) Challenges in Alex’s role
(46:20) Essential skills to work in Sports Marketing
(48:03) Advice Alex would give to his younger self
(51:16) ASK SPORTSGRAD
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