How to work in Sports Sponsorship with Jeffrey Leong from MKTG Sports + Entertainment
Learn what it's like managing relationships and projects with sports organisations
Reuben Williams
June 03, 2024
Hello friends! 👋
Welcome to the SportsGrad Podcast: The ultimate guide to make it in the sports industry!
Each week we share how people made it in sports and tease out their career decisions, work habits, skills, and everything they do that makes them great.
All so you can learn how to get in, get promoted, and get thriving in the sports industry.
Meet Jeffrey Leong, the Sponsorship Manager at MKTG Sports + Entertainment.
Jeff has over 5 years of experience in Sports Marketing, currently managing brands such as Great Southern Bank and Cadbury. Through this, he leverages their partnerships through rights-holders such as the Brisbane Heat, Carlton FC, Football Australia & Rugby Australia.
Lots to look out for including how to work in sponsorship management and what it’s like working in sports marketing!
This episode is what we call a ‘Career Q&A’ and is a taste of the online events you get access to as a SportsGrad Member. If you like what you’re hearing but want to learn more, we have a Community Information Night on June 12th coming up, in time for the Community officially opening on August 13th. You can register for the free event here.
Enjoy the episode!
In this episode we cover:
(00:28) Who is Jeffrey Leong?
(01:43) Welcome to the SportsGrad Podcast! Here’s what’s going on inside the Community…
(13:50) Welcome to the Career Q&A Jeff!
(16:01) Jeff’s introduction - who is he and what is his career journey?
(19:13) What is MKTG Sports + Entertainment and what do they do?
(20:19) What does Jeff do as a sponsorship manager?
(23:22) What does a day in the life look like in Jeff’s role?
(28:39) How does Jeff work with large brands such as Cadbury?
(32:32) The benefits Jeff sees in professional development and additional studies
(34:14) Challenges Jeff has had in his role and how he overcomes them
(35:10) Jeff’s long-term goals in the industry
(36:59) What does career progression look like at MKTG?
(38:39) How Jeff stood out in his interview at MKTG
(42:37) How does Jeff stay passionate in his role?
(44:09) The logistics between clients and rights-holders and how they manage business relationships
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