Hello, welcome to The Ultimate Guide to Jobs in Sport! 👋 

Here you’ll find interviews with (almost) every job in the sports industry.
We ask people living the dream:

“How did you get your job?” and “What does it actually involve?”
So that you can land a dream job in sports too.

Enjoy!

How Jeffrey became a Sponsorship Manager at MKTG Sports + Entertainment

Meet Jeffrey Leong, the Sponsorship Manager at MKTG Sports + Entertainment.

Jeff has over 5 years of experience in Sports Marketing, currently managing brands such as Great Southern Bank and Cadbury. Through this, he leverages their partnerships through rights-holders such as the Brisbane Heat, Carlton FC, Football Australia & Rugby Australia.

Lots to look out for including how to work in sponsorship management and what it’s like working in sports marketing!

Enjoy the episode!

In this episode we cover:

(00:28) Who is Jeffrey Leong?

(01:43) Welcome to the SportsGrad Podcast! Here’s what’s going on inside the Community…

(13:50) Welcome to the Career Q&A Jeff!

(16:01) Jeff’s introduction - who is he and what is his career journey?

(19:13) What is MKTG Sports + Entertainment and what do they do?

(20:19) What does Jeff do as a sponsorship manager?

(23:22) What does a day in the life look like in Jeff’s role?

(28:39) How does Jeff work with large brands such as Cadbury?

(32:32) The benefits Jeff sees in professional development and additional studies

(34:14) Challenges Jeff has had in his role and how he overcomes them

(35:10) Jeff’s long-term goals in the industry

(36:59) What does career progression look like at MKTG?

(38:39) How Jeff stood out in his interview at MKTG

(42:37) How does Jeff stay passionate in his role?

(44:09) The logistics between clients and rights-holders and how they manage business relationships

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