Jobs in sport explained: Event Management at Cricket Australia with Katie Staniforth
What's actually involved, and how can you get a job in it?
Reuben Williams
June 26, 2023
Hello friends! 👋
Welcome to the SportsGrad Podcast: The ultimate guide to make it in the sports industry!
Each week we share how people made it in sports and tease out their career decisions, work habits, skills, and everything they do that makes them great.
All so you can learn how to get in, get promoted, and get thriving in the sports industry.
Meet Katie Staniforth, Senior Event Director at Cricket Australia
Katie’s experience spans, Super Rugby, the London 2012 Olympics, NRL, the ICC T20 World Cup and Cricket Australia.
In her role at CA she works with the internal teams, the State & Territory associations, and the venues to put on International Test, ODI and T20 Cricket in Australia. In other words, she’s part of the glue that pulls the match together.
This episode is a recording of the Masterclass Katie gave exclusive to the SportsGrad Community. If you want a taste for the events and content only available to Members, this is it.
This particular Masterclass is as comprehensive as they get, inside you’ll learn: - How Cricket Australia plan for an International Cricket Event
- The organisational structure of an Event Operations Team
- Project plans, frameworks and ways of working
- What happens in planning meetings with Ticketing, Sponsors, Hospitality etc.
In the Community Masterclasses, we go deeper with the guests and find out more about how they do their job, what exactly is involved, plus you get to ask any of your burning questions and grow your connections with our guests. All so that you can prepare yourself to work in the industry.
These all live in the Resource Hub (which is like Netflix for the sports industry) here you’ll find over 50+ hours of premium content and resources to choose from.
If you’re wondering why SportsGrad Members have such success finding jobs at the biggest organisations in sport, it’s because of content and connections like these.
If you like what you’re hearing, join over 550+ Members in the SportsGrad Community.
In this episode we cover:
(0:00) - Introduction
(2:23) - Community update
(9:55) - Masterclass begins
(11:58) - Katie’s current role at CA
(13:19) - Her career journey from teaching to events
(17:38) - An introduction to Event Operations
(22:30) - What an Event Ops team looks like
(24:58) - How Katie goes about match specific planning
(37:23) - The internal touchpoints for an Events team
(40:49) - What goes into safety at major events
(44:19) - An insight into Product: Partnerships, Hospitality & Ticketing
(46:53) An insight into Experience: Marketing, Event, Community & Digital
(49:40) - Some of Katie’s favourite experiences to work on
(51:05) - The ins and outs of the Ops team
(55:49) - The end result: What match time looks like after all the preparation
(57:45) - A look at match day timings
(1:04:32) - Katie’s best tips to succeed as an Event Manager
(1:08:09) - Q&A
Additional episodes you may enjoy 👇
#225: Jack Lloyd and Harrison Orchard (ICC Men's T20 World Cup) - T20 World Cup Tournament Time jobs
Community Wins ⭐️
The SportsGrad Community is an exclusive Membership for students, grads, and young professionals who want a job in sport.
Here’s what SportsGrad Members got up to last week...
Tanya Aggarwal accepted a role as Assistant Workforce Coordinator at the FIFA Women’s World Cup
Yugandh Zande landed a role as Fan Experience Team Leader for the FIFA Women's World Cup
Zach Davis-Hancock and Debashish Pimpirkar received roles as Ticket Resolution Assistants at the FIFA Women’s World Cup in Brisbane
Tanishka Singh accepted a Ticket Resolution Assistant role for the FIFA Women's World Cup in Melbourne
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