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Here you’ll find interviews with (almost) every job in the sports industry.
We ask people living the dream:
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#366: Building a Sports Marketing career at the ICC T20 World Cup & Cricket Australia w/ Jack Lloyd

Meet Jack Lloyd, Marketing Specialist at Cricket Australia, and one of the people building the 150th Anniversary Test Match, cricket's biggest global event in a generation.
Jack's love of sport started early. A Year 9 internship at AFL Media, then as a bartender at the MCG throughout uni just to be near the action. He got his foot in the door leading live match-day coverage at Box Hill Hawks, with a day a week inside the Hawthorn media team. Just as he graduated university at the end of 2019, the world shut down for the COVID Pandemic. Hiring froze, redundancies swept the industry, and his entry into full-time work was put on pause.
So he kept building. A message from Reuben pulled him in to produce the first 70 episodes of the SportsGrad podcast, absorbing exactly how insiders break into sport. That's where it all turned. He landed at Rugby Victoria, then won his big break as Digital Marketing Coordinator for the ICC Men's T20 World Cup 2022, a 300,000-fan database, 800,000 tickets sold, before moving to Cricket Australia, where he's climbed from marketing coordinator to leading Big Bash marketing across a record 1.1-million-fan season.
In this episode, Jack shares how to get a foot in the door at the lower levels and build skills that actually carry up, why leading with your "why" beats reciting your CV, and the pinch-me moment at the World Cup final he never saw coming - flag in hand, 90,000 fans, and being on the field at the MCG for the trophy lift.
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