How the AFL analyse their data with Data Visualisation Lead, Penny Privett
Learn what it's like to use data to develop the biggest sporting league in the country.
Reuben Williams
August 28, 2023
Hello friends! 👋
Welcome to the SportsGrad Podcast: The ultimate guide to make it in the sports industry!
Each week we share how people made it in sports and tease out their career decisions, work habits, skills, and everything they do that makes them great.
All so you can learn how to get in, get promoted, and get thriving in the sports industry.
Meet Penny Privett, Data Visualisation Lead at the AFL
Penny is a passionate “Data Artist” with a keen eye for building informative, visually pleasing and interactive dashboards.
She's got comprehensive experience across sports, telecommunication and government, and has a broad knowledge of data visualisation and analysis, and content design. She’s a wealth of expertise for both those beginning their data analytic journey, and the experts.
This episode is a recording of the Masterclass Penny gave exclusive to the SportsGrad Community. If you want a taste for the events and content only available to Members, this is it. She gives all the details on how the AFL uses data to make key decisions, the platforms they use, how you can implement data strategies in your own career, and more.
If you’re wondering why SportsGrad Members have such success finding jobs at the biggest organisations in sport, it’s because of resources and connections like these. Make sure you tune in!
In this episode we cover:
(6:44) - Penny’s introduction
(8:41) - How Penny got her job at the AFL
(10:04) - How Penny moved into the Data & Analytics team
(15:19) - How Penny’s team was rebuilt post-COVID
(15:06) - Examples of how Penny works with different departments in the AFL
(16:22) - How the AFL houses the 18 clubs data
(17:41) - How the AFL uses data to curate the season, and project attendance/TV ratings
(23:02) - How the AFL selected the data visualisation tool they chose
(28:39) - An example of Penny’s KPI report
(32:44) - An example of a club’s daily membership report
(42:55) - How Penny developed her data visualisation skills, and how to improve yours
(47:26) - How Penny would recommend using data in a job interview
(52:09) - The types of data grassroots and VFL teams should look at
(54:13) - Penny’s advice on how to make data informed decisions
(59:29) - Masterclass concludes
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