Hello, welcome to The Ultimate Guide to Jobs in Sport! 👋 

Here you’ll find interviews with (almost) every job in the sports industry.
We ask people living the dream:

“How did you get your job?” and “What does it actually involve?”
So that you can land a dream job in sports too.

Enjoy!

#351: How to build a PR & Comms career in sport through contract work | From WA to the world’s biggest sporting events with Sarah Dyce

Meet Sarah Dyce, Public Affairs and Marketing Manager at the Victorian Institute of Sport.

Sarah has a wealth of experience in sports communications, working behind the scenes of the moments that matter most. After graduating with a Bachelor of Marketing and Public Relations from the University of Notre Dame in Perth, Sarah made a bold move to Melbourne in 2018.

But here's the part most people don't know. Sarah never set out to work in sport. She arrived in Melbourne in 2018 with a marketing degree, no contacts, and a determination to avoid a nine-to-five in Perth's mining and oil and gas sector. She found a listing on a website better known for arts and theatre jobs, applied for an unpaid internship at Swimming Australia, and quietly outworked everyone around her until the industry had no choice but to take notice.

What followed was years of contract roles spanning Tokyo 2020 and Paris 2024 Olympic Games as part of the Australian Olympic Committee's Main Press Centre team, worked the Invictus Games in Düsseldorf, the World University Games in Berlin, the Australian Open, A-League Finals Series, and helped orchastrate one of the most viral moments of the 2025 Australian Open - the now-famous Carlos Alcaraz and young fan John encounter that captured the world's attention.

In this episode, Sarah takes us through the mindset shift that made contract life work for her, the networking habits she built that kept the opportunities coming, and the deliberate decisions she made along the way that led her to the role she has today. If you've ever talked yourself out of applying for a sport role because you didn't feel "sport enough," Sarah's story is the one you need to hear.