Running match days at Richmond FC with Shayla Clarke
What it's like to work in Fan Engagement with a powerhouse AFL club
Reuben Williams
March 11, 2024
Hello friends! 👋
Welcome to the SportsGrad Podcast: The ultimate guide to make it in the sports industry!
Each week we share how people made it in sports and tease out their career decisions, work habits, skills, and everything they do that makes them great.
All so you can learn how to get in, get promoted, and get thriving in the sports industry.
Meet Shayla Clarke, Audience Growth & Engagement Coordinator at the Richmond Football Club
Shayla started her career with the Tigers, and over 6 years tasted premiership success, as well as growth in multiple roles. Lots to look out for including how to get a job in the AFL, how to progress and be promoted at work, what it’s like working at the MCG on match days for close to 100,000 fans, and how to engage the huge fan base of the Richmond footy club.
In this episode we cover:
(01:00) Who is Shayla Clarke?
(01:52) What’s happening in the SportsGrad Community?
(04:40) Shayla’s secret side-hustle
(06:18) Get to know Shayla: Quick-Fire Questions
(09:20) What working in Fan Engagement at Richmond FC involves
(12:50) Shayla’s career journey to this position
(17:50) What at match day at the MCG with Richmond looks like
(22:10) What to do when things on match day don’t go to plan
(23:50) Planning for the 2024 ANZAC Day Eve match
(26:30) How to create new fans of a football club
(28:51) Richmond’s multicultural programs
(30:00) What it’s like to win an AFL grand final as a staff member
(36:15) Skills needed to work in Fan Engagement in the AFL
(39:14) Shayla’s advice to her younger self at the start of her career
(41:30) ASK SPORTSGRAD
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