💻 The Sports Geek story with Sean Callanan - Growing sports digital, 10 years of podcasting, and the NFL's Australian expansion
Learn how Sean went from a career in IT to launching Sports Geek, a digital agency helping sports teams in Australia and the US make more money from digital
Reuben Williams
November 27, 2023
Hello friends! 👋
Welcome to the SportsGrad Podcast: The ultimate guide to make it in the sports industry!
Each week we share how people made it in sports and tease out their career decisions, work habits, skills, and everything they do that makes them great.
All so you can learn how to get in, get promoted, and get thriving in the sports industry.
Meet Sean Callanan, founder of Sports Geek - a Tech and Digital agency that works with sport teams to help commercialise their digital assets.
With over 15 years of experience in IT development, and a passion and love for sports, he realised the need to combine the two interests. Now, through Sports Geek, he works with the likes of the NFL, amongst many other teams in Australia and the US.
Sean also hosts the Sports Geek Podcast, which explores behind the scenes of the marketing and tech world, and is one of the leading sport business podcasts worldwide. It has been running for over 10 years, with more than 350 episodes produced, including with Mark Cuban, billionaire owner of the NBA team, the Dallas Mavericks.
In today’s episode, Sean covers how he has navigated the digital world over the past 15+ years, and how he has made an impact on the sporting landscape through tech. He talks about his business methodology, Digital to Dollars, and how he has found success following it.
If you’re curious on how sport teams are maximising technology, turning your passions into your professions, or what it’s like working overseas, make sure you tune in - it’s a great one!
In this episode we cover:
(0:00) - Introduction
(07:46) Community Update
(11:51) Welcome Sean
(13:51) Quick Fire Questions
(24:47) Sean’s career before he started Sports Geek
(43:25) What should sports pay more attention to?
(46:29) How the Digital to Dollars methodology came into fruition
(49:34) The story behind the Sports Geek Podcast
(53:06) Podcast Guests that helped Sean post a podcast episode
(58:50) Sean’s brief stint in Comedy
(01:07:29) How Sean got Mark Cuban on the podcast
(01:15:22) Sean’s work with the NFL and their expansion into Australia
(01:23:49) Why Sean resonates with the book Shoe Dog
(01:26:42) ASK SPORTSGRAD
How does this episode sound to you? |
Additional episodes you may enjoy 👇
Community Wins ⭐️
The SportsGrad Community is an exclusive Membership for students, grads, and young professionals who want a job in sport.
Here’s what SportsGrad Members got up to last week...
Luke Foley accepted a role as an Assistant Accountant at Melbourne & Olympic Parks
Brad Schulz is joining Melbourne Central Basketball Association as a Marketing and Events Manager
Rachel Harris landed a position as a Performance Analyst with Cricket Australia
Arnav Mavlankar, Nicole Missios, Andrea Alfonza Putra, Dhruv Reddy, Ari Davis and Aman Singhal received offers to work with Spark Event Group/Tennis Australia to work on the upcoming Australian Open!
SportsGrad Members have landed over 500+ jobs in sport.
If you've had a win, share it with us in the #wins channel on Discord!
Meet people in the sports industry 🤝
Grow your network with like-minded peers and professionals in sport.
Want to land an awesome job in sport?
The SportsGrad Community makes it 1000x easier to land a dream job.
Join over 700+ Members enjoying...
🤝 Sports Industry Network: Grow your network in sport and learn from over 700+ like-minded Members from 50+ organisations in a private Discord group
🤫 Exclusive Job Board: The hidden job market lives in the SportsGrad Community, remove the competition with access to unadvertised roles
💬 Talk to Recruiters: Chat directly to the sports recruiting, get your name out there, and become memorable with companies hiring via Virtual Job Fairs
📚 Premium Resources: Access our library of Masterclasses to learn exactly how others have made it in the sports industry and what companies hire for
🗣 Speed Networking: Grow your network rapidly without sending a single ‘unseen’ cold message
🤑 Discounted Events: Get discounted prices to SportsGrad Meetups featuring panels and sporting events, plus discounts from our partner brands
P.S. Whenever you're ready, there are 3 ways we can help you:
Grow your network in the sports industry with like-minded peers and professionals at our Meetup Events
Join over 700+ Members who have landed 500+ roles in sport in the SportsGrad Community and get exclusive jobs, resources, events and discounts.
Grow your team with young guns in half the time and at a fraction of the cost. Post a job or let us recruit for you