Hello, welcome to SportsGrad! 👋 

Here you’ll find interviews with (almost) every job in the sports industry.
We ask people living the dream:
“How did you get your job?” and “What does it actually involve?”
So that you can land a dream job in sports too.

Enjoy!

“Breaking into sport felt like an impossible bubble, but persistence and networking burst that myth.” - Adrian Cordi

Meet Adrian Cordi, Game Development Officer for New South Wales AFL. 

Adrian’s work focuses on introducing children to the joy of AFL through fun and engaging programs, helping grow a new generation of fans and players.

With a unique background as an ESL teacher in Japan, Adrian brings a rich global perspective and a strong work ethic to his role. His journey into the sports industry reflects the power of persistence and networking to overcome challenges.

In this feature, you’ll learn how Adrian navigated his way into the AFL, what his role involves, and the lessons he has learned along the way. If you’re looking for tips on getting your foot in the door in sport or building confidence in a competitive field, Adrian’s journey is one to inspire.

🔥 Quickfire Questions

1. What inspired you to work in sport?

   Participating in and consuming sports empowered and strengthened my connections with people. It felt natural to pursue a career where I could relive those experiences.

2. What was your first ever sports-related role?

   Assistant Coach of my sister’s U11 netball team when I was 13.

3. After High School, what extra study did you do?

   Creative Writing.

4. What's one interview question you were asked to answer for the job you're in?

   How would you improve this program to make it more engaging?

5. A book or podcast recommendation that's helped your career?

   How Starbucks Saved My Life by Michael Gates Gill.

6. If you could try another job in sport for a day, what would it be?

   Senior Head Coach/Manager or General Manager in football or AFL.

🔥 Quickfire Journey

1. Teaching Abroad – Began as an ESL teacher in Japan, developing communication skills and a strong work ethic.

2. Networking Back Home – Leveraged local contacts and SportsGrad resources to transition into the AFL.

3. Practical Interviews – Stood out during a group-based practical interview by showcasing creativity and adaptability.

4. Current Role – Works as a Game Development Officer for NSW AFL, engaging children through school programs, halftime Auskick events, and AFL 9s competitions.

💬 Quotes from Adrian

"Pursuing a career in sport means reconnecting with the carefree joy of childhood while making a meaningful impact on young lives."

"Breaking into sport felt like an impossible bubble, but persistence and networking burst that myth."

"Coaching isn't just about teaching skills—it's about inspiring dreams."

"From umpiring in the heat to organising halftime Auskick at SCG, every day in this role is a new adventure."

"I never imagined that leading warm-up drills would open doors to a fulfilling career."

"Sport has the unique power to connect communities and shape futures—being part of that is deeply rewarding."

"Returning to Australia from Japan, I found a path in sport that resonated with my values and passions."

"Inspiring the next generation to love AFL reminds me why I fell in love with sport in the first place."

"Sometimes taking a step back can propel you forward into the career of your dreams."

"Networking isn’t just meeting people—it’s sharing your story and finding your place in their journey."

Career Journey: How did Adrian get here?

Teaching Abroad: Developing Foundational Skills

Adrian’s career began far from the sports industry as an English as a Second Language (ESL) teacher in Japan. This role allowed him to develop critical skills like effective communication, cultural adaptability, and a disciplined work ethic. Spending over seven years in Japan, he embraced new challenges and gained a deep appreciation for structure and commitment, which later proved valuable in his sports career.

Returning to Australia: Seeking Direction

Upon returning to Australia, Adrian found himself unsure of his career path. While initially applying for traditional roles in advertising and marketing, he realised these fields did not align with his passions. His decision to pivot towards the sports industry stemmed from a desire to pursue a career he truly enjoyed. A chance encounter with the SportsGrad podcast helped him focus on networking and understanding the sports landscape.

Networking and Preparation: Leveraging Resources

Adrian joined SportsGrad, an online community for aspiring sports professionals. Through the platform, he refined his resume, developed a targeted cover letter, and began reaching out to industry professionals. He connected with Michael Long from the Sydney Swans, who offered guidance and encouraged him to persevere. This proactive networking gave Adrian the confidence and direction he needed to break into the industry.

Standing Out: A Unique Interview Experience

Adrian’s breakthrough came during a group-based practical interview for the role of Game Development Officer with AFL NSW/ACT. The interview involved leading a warm-up activity, showcasing creativity, adaptability, and an ability to engage participants. Adrian’s unique approach—focusing on making the activity fun rather than purely instructional—helped him stand out. His previous experience teaching children in Japan gave him an edge in engaging with younger participants.

Current Role: Making an Impact in AFL

Adrian now works as a Game Development Officer for New South Wales AFL. His role involves introducing children to AFL through school programs, halftime Auskick events, and community activities. He uses his passion for sport and teaching to create enjoyable experiences that inspire children to engage with the game. Adrian’s journey highlights how transferable skills, persistence, and networking can lead to success in the sports industry.

Role Overview: What does Game Development Officer actually involve?

Adrian’s role as a Game Development Officer is all about growing participation in AFL by introducing the sport to schools and communities through engaging and educational programs.

Key Responsibilities:

• School Programs: Adrian conducts fun and interactive AFL sessions at schools, introducing kids to the game and teaching them basic skills like kicking and hand-passing. These programs are designed to spark interest and encourage kids to join local clubs.

• Community Engagement: He organises and runs halftime Auskick events during professional AFL matches, creating unforgettable experiences for children on the field. Adrian also participates in gala days and local events to promote AFL and its values.

• Event Support: Adrian manages field operations during AFL competitions, ensuring smooth execution. This involves everything from umpiring AFL 9s matches to assisting with logistics at community and school-based events.

• Fan Development: By connecting with kids and parents, Adrian helps convert program participants into lifelong AFL fans, nurturing their interest in the sport through game-day experiences and club memberships.

Adrian’s work blends physical activity, community outreach, and strategic fan development, making his role a key part of AFL's grassroots growth strategy.

Questions asked by Members

1. How did your experience in Japan help you in your AFL role?

2. What feedback have you received from coordinators about your performance?

3. What advice would you give to someone transitioning into the sports industry?

4. What’s been the most fulfilling part of your role so far?

5. Do coaching qualifications matter, or are passion and skills enough?

6. How has networking helped you find opportunities in sport?

7. What challenges have you faced as a newcomer to the AFL?

8. How do you measure success in your role?

9. What pathways exist from casual AFL roles to full-time opportunities?

10. How did SportsGrad membership help you break into the sports industry?

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